• Ad Ops Specialist

    Location US-TX-Austin
    Posted Date 3 months ago(3 months ago)
  • Overview

    **This position is based in Austin, TX**

     

    Who you are: Do you eat banner ads for dinner and dream of data? Are you a lightning-fast learner with a crazy attention to detail and a desire to manage millions of impressions each day? Spiceworks just might have the gig for you! We’re looking to sign an Ad Ops Specialist roadie who has the ambition and creativity to evolve into an Ad Ops rock star.

     

    As the newest member of the Ad Ops band, you’ll oversee campaigns, measure effectiveness, and dive through data to figure out how to crank up ad performance — all while directly impacting a company’s bottom line. You’ll help Spiceworks’ advertisers shine for millions of screaming fans (IT pros) looking to find the products and services they need to rock their world. Get ready to jumpstart your career in advertising and strut your stuff at an energetic, off-the-beaten track company!

     

    Who we are:  For over 10 years, Spiceworks has been helping the world’s businesses find, adopt, and manage the latest technologies. We’ve also been helping IT brands build, market, and sell better products and services. Millions of IT buyers and hundreds of brands later, we’ve built the platform they use to get their jobs done and make them better at what they do, every day. 

    With our helpful tools, technical content, a global community of experts, and entertaining ways to blow off steam, we’ve got IT covered. And because we understand IT buyers and the businesses they represent, established brands like Microsoft, Dell, and CDW, to name a few, and the latest industry innovators including KnowBe4 and Scale Computing use our insights and technology platform to run smarter, more personalized campaigns.

    In short, we’re making IT easy – and dare we say FUN – for everyone. Best part: we’re just getting started!

    Responsibilities

    Your day-to-day (as an Ad Ops Specialist, you’ll):

    • Traffic ads on Spiceworks using multiple ad server technologies
    • Ensure campaign implementation is well thought out to best achieve campaign performance and media efficiency goals
    • Monitor campaign delivery against impression goals and Key Performance Indicators as established with the client
    • Provide reporting, monitoring and optimization of campaigns to ensure delivery performance benchmarks are met
    • Serve as internal champion and knowledge base for digital media executions
    • Deliver insight into the impact of campaign delivery based on inventory constraints, run dates and targeting expectations
    • Contribute to Spiceworks revenue growth by identifying new revenue opportunities and encourage planning teams to implement new and evolving media solutions
    • Partner with sales specialists, sales strategists and clients success team to drive performance of campaigns through direct buys and audience extension
    • Analyze campaign data to identify and capitalize on key drivers of performance from a delivery perspective
    • Stay current with industry technology, buying platforms, best practices and the rapidly changing programmatic landscape
    • Work closely with media delivery team to implement and support key strategic data driven initiatives
    • Support other areas of advertising operations as needed

     

     

    Qualifications

    Preferred Specific Knowledge, Skills and Abilities:

    • Understanding of CPM, CPC and CPA models
    • Experience with technical implementation of private marketplaces a plus
    • Strong analytical skills and the ability to make data-driven decisions
    • Experience quantifying opportunities and risks
    • Expertise in Microsoft Excel and Microsoft PowerPoint and specifically, the ability to create charts and graphs based on data analysis
    • Must be highly organized with excellent follow-through
    • Strong written and verbal communication skills. Must demonstrate the ability to communicate the big picture and drill down to supporting details
    • Close attention to detail a must
    • Strong judgment skills; ability to prioritize in a fast-paced environment

    Qualifications:

    • 2+ years in the digital marketing and Ad technology industry with a strong understanding of the programmatic landscape, existing and emerging ad technologies, ad serving, analytics, enterprise marketing and big data
    • 2+ years working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers
    • Experience understanding the needs of programmatic buyers and what types of products meet their campaign needs
    • Ability to holistically understand a publisher’s digital assets and how they can be mapped to different buyer needs
    • High degree of self-motivation, attention to detail and drive
    • Eagerness to work in a dynamic environment that will be rapidly changing
    • BS or BA required

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