• Senior Email Marketing Specialist

    Location US-TX-Austin
    Posted Date 2 weeks ago(10/4/2018 2:30 PM)
  • Overview

    **This position is based in Austin, TX**


    Who you are: Are you an expert in writing eye-catching email copy, generating creative ideas, and slicing and dicing a database? Do you stay up-to-speed with email best practices and trends and enjoy educating your teammates on your findings? Spiceworks wants you! We’re looking for a Senior Email Marketing Specialist who’s a versatile master of style and voice. If you’re a born leader who’s confident you can oversee the brand side of our email business while mentoring teammates on how to optimize performance and processes — it’s time to apply!


    Who we are: For over 10 years, Spiceworks has been helping the world’s businesses find, adopt, and manage the latest technologies. We’ve also been helping IT brands build, market, and sell better products and services. Millions of IT buyers and hundreds of brands later, we’ve built the platform they use to get their jobs done and make them better at what they do, every day. 

    With our helpful tools, technical content, a global community of experts, and entertaining ways to blow off steam, we’ve got IT covered. And because we understand IT buyers and the businesses they represent, established brands like Microsoft, Dell, and CDW, to name a few, and the latest industry innovators including KnowBe4 and Scale Computing use our insights and technology platform to run smarter, more personalized campaigns.

    In short, we’re making IT easy – and FUN – for everyone. Best part: we’re just getting started!


    Your day-to-day (as a Senior Email Marketing Specialist, you’ll):


    • Oversee the “brand side” of the email business by mentoring teammates on how to optimize performance and processes from both a campaign and product standpoint
    • Master and apply the Spiceworks brand guidelines and email best practices
    • Research and educate team on email best practices and trends
    • Craft persuasive copy that motivates Spiceworks users to engage with our content and to respond to various offers from our partners
    • Generate creative ideas on design, layout, and segmentation
    • Engage and collaborate with Editorial, Marketing, Product Marketing, Sales, IT, external clients, and vendors to keep all parts of the email train chugging along (including email schedule, content, and delivery)
    • Copyedit for grammar, structure, and flow
    • Master email marketing software
    • Perform A/B and multivariate testing
    • Track and report results: You’ve got a way with words, but secretly love dabbling in data and number crunching


    Qualifications: What does it take to do this job?


    • 5-9 years of email marketing or marketing communications-related experience in a dynamic, fast-paced, demanding professional environment (clock-in, clock-out sounds boring to you!)
    • Outstanding verbal and written communication skills; command of copywriting and grammatical principals including maniacal editing and proofreading (typos hurt your eyes and grammar sites are bookmarked as favorites on your computer!)
    • Excruciatingly detail-oriented (friends and family call you obsessive!)
    • Work well under pressure (often a time crunch!), while still being able to “go with the flow” and execute emails flawlessly
    • The ability to see the big picture/tell a story that translates to our audience with captivating headlines, images, and copy
    • A certain comfort with technical products so that benefits can be communicated clearly (experience in tech marketing a major plus)
    • Highly (highly) motivated, self-starting nature; respond positively to moderate guidance, yet capable of, and comfortable with, independent critical thinking and problem-solving (a micro-manager is your worst nightmare!)
    • You dot the i’s and cross the t’s — people have called you a perfectionist (and you wear the label with pride!)
    • Out-of-this-world project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines (doing one thing at a time makes you yawn!)
    • Avid learner who prefers to formulate a hypothesis before asking someone else for the answer
    • Agility is key — you can think on your feet and adapt well to a quickly changing environment
    • Stellar interpersonal skills and ability to work and communicate with a wide array of people (you’re a “people person”)
    • Proficiency in MS Word, Excel, PowerPoint and the ability to quickly grasp new tech concepts
    • Experience with a top-tiered email service provider is a major plus

    Ready to toss your hat in the ring? Apply here! (and don’t forget to include a cover letter to let us know why you’re up to spice snuff).


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