• Marketing Manager, EMEA

    Location UK-London
    Posted Date 3 weeks ago(9/27/2018 9:46 AM)
  • Overview

    Who you are: Got the perfect blend of B2B tech marketing skills, and real-life and virtual community management? Are you goal-driven and eager to help take our marketing efforts to the next level? Spiceworks wants you! We’re on the prowl for a demand generation guru, someone who is not afraid of a challenge and is eager to rev our lead-gen engine from zero to sixty in 3.3 seconds. At the same time, you’ll be nurturing and building impactful engagements with European IT professionals. You’ll grow your marketing bag-of-tricks, work with a dynamic, focused team in a high-energy environment… and (best part) have a ton of fun along the way!

     

    Who we are:  For over 10 years, Spiceworks has been helping the world’s businesses find, adopt, and manage the latest technologies. We’ve also been helping IT brands build, market, and sell better products and services. Millions of IT buyers and hundreds of brands later, we’ve built the platform they use to get their jobs done and make them better at what they do, every day. With our helpful tools, technical content, a global community of experts, and entertaining ways to blow off steam, we’ve got IT covered. And because we understand IT buyers and the businesses they represent, established brands like Microsoft, Dell, and CDW, to name a few, and the latest industry innovators including KnowBe4 and Scale Computing use our insights and technology platform to run smarter, more personalised campaigns. In short, we’re making IT easy – and dare we say FUN – for everyone. Best part: we’re just getting started!

     

    Responsibilities

    Your day-to-day (as a Marketing Manager, you’ll):

     

    • Develop quarterly demand generation programmes to build sales pipeline
    • Create and execute account-based marketing initiatives
    • Develop and implement campaigns to deliver qualified leads to EMEA sales team
    • CRM management – contact strategy, segmentation and contact acquisition
    • Create reports to track all demand generation activity at all funnel stages
    • Constantly monitor, optimise and fine tune campaign performance
    • Creation and execution of B2B event schedule
    • Community engagement – online and offline
    • Co-ordination of IT Pro events (including All Access – flagship event)
    • Work with NA team to ensure campaigns are on-brand & technically sound
    • Delight customers through creative thinking & delivery

     

    You’ll be:

    • Passionate about technology
    • Analytical with high attention to detail
    • Personable – stellar interpersonal skills – you are a ‘people person’
    • Highly organised with the ability to manage multiple tasks
    • Insanely motivated with a self-starting nature and solution driven attitude
    • Agile and pragmatic – ability to adapt in a fast-paced environment

    Qualifications

    Qualifications: What does it take to do this job?

     

    Experience engaging with IT professionals and vendors. You really “get” IT - you like tech, understand it more than the average person.

     

    • Experience working in marketing -preferably B2B in the Digtial /Advertising /Ad Tech space
    • Demonstrated experience of building in-house demand gen programmes
    • Digital acquisition expertise
    • Proficient in digital/automation tools – Salesforce, Marketo, GA, Eloqua + others
    • Accomplished at measuring, tracking and reporting on marketing activity
    • Experience of working in a pan European role (multiple markets)
    • Proven ability to work effectively with a sales organisation
    • Experience of building audiences, communities, or user groups
    • European language skills would be desirable
    • Event experience would be desirable

     

     

    How will my performance be measured?

     

    • Sales pipeline and marketing influenced revenue
    • Qualified sales leads
    • Prospect database growth
    • Campaign / channel performance
    • Event management
    • Community engagement

     

    Ready to toss your hat in the ring?

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